LEAVE NO TRACE
As part of my role as a Traveling Trainer for this national environmental education organization, one of my prominent responsibilities was to create educational digital content that was used on the organization’s social platforms. This also included several marketing campaigns and content for corporate partners. Some of my custom content was posted by some of Leave No Trace’s major partners, including Subaru, Coleman, and ENO.
Graphics:
I created several series of custom graphics and illustrations that were shared primarily on Instagram Stories by Leave No Trace and Subaru USA. My goal was to make them engaging, interactive, and educational for a wide range of followers.
long form videos:
I partnered with brands including Coleman and ENO Hammocks in collaboration with Leave No Trace to create long-form videos to promote responsible recreation in the outdoors. These videos were posted by each respective brand on their YouTube and other social channels.
SHORT-FORM VIDEOS/REELS:
A large part of my responsibility at Leave No Trace was re-thinking our existing environmental education messaging to make it relevant to a younger audience. This meant translating these ideas from traditional education methods such as formal in-person workshops to engaging, short-form videos that were primarily posted on Instagram and Tik Tok. These reels had great engagement and were shared by many prominent outdoor brands and influencers.
